CHEERS TO THAT: 902 Brewing Teams Up With Hoboken American Legion Post 107 to Help Homeless Veterans

Memorial Day has come and gone.

Tomorrow is the 74th anniversary of D-Day, the Allied invasion of Normandy in World War II—which took place on June 6, 1944.

These are occasions when many Americans wave the flag and speak glowingly of our fighting men and women—yet the struggles for our troops continue year-round. Despite overcoming tremendous adversity in uniform, the realities of assimilating into civilian life after their service can often prove too much to bear.

Hoboken American Legion Post 107 has set out to do their part to lend a hand to their brothers and sisters in arms. Five years after being heavily damaged by Hurricane Sandy, the Post broke ground  on a new building that will operate as a flood-resilient veterans’ community center while also serving as a 6-unit residential housing complex for homeless veterans.

​902 Brewing Company, which started in 2012 out of a small apartment at 902 Washington Street in Hoboken, has announced that they will be working in conjunction with American Legion Post 107 via a “Heaven, Hell or Hoboken” India Pale Ale fundraising campaign. A portion of every can and glass of the beer will be donated to the rebuilding of the post.

“The Hoboken businesses and residents have been so generous in helping the Vets,” says Post Commander John Carey. “This is just another great campaign idea to raise money and awareness for what we are looking to accomplish,”

“Heaven, Hell or Hoboken” IPA is brewed in honor of the troops who fought in World War I and deployed out of the port of Hoboken. The beer itself is a 6.5% ABV, 65 IBU, American India Pale Ale—and it’s fantastic (having been vigorously field tested by hMAG personnel). It has a very light caramel backbone with a subtle bitterness, and a hop burst of grapefruit, citrus, and passion fruits. Straw in color, hopped with simcoe, nugget, and cascade, it’s perfect for any occasion.

“We heard about the rebuilding of the American Legion and thought it would be a great way to give back to the Hoboken community that has embraced us,” says Colby Janisch, President of 902 Brewing.

The campaign began on Memorial Day and will continue until the Post has met its campaign goals.

Monarch Housing, a non-profit affordable housing developer, secured six project-based vouchers for homeless veterans and obtained project financing through federal grants. This project is being partially funded through the New Jersey Housing and Mortgage Finance Agency, the Hudson County HOME Funding Consortium, and the City of Hoboken. The Post is also raising additional funds via community outreach to cover expenses such as furniture, appliances, and other amenities for veterans who will reside in these units.

To find out where you can purchase 902 Brewing’s “Heaven Hell or Hoboken” IPA, go to http://902brewing.com/locations/.

To learn more about the Hoboken American Legion Post 107, its mission, its rich history, its ambitious future and how you can help, please visit HeavenHellOrHoboken.com.

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