Earlier this month, Oasis Media began publishing TAPInto Hoboken and TAPInto Jersey City—part of the rapidly growing network of more than 80 independently owned and operated local news websites that make TAPInto one of the largest online local news-gathering operations in New Jersey.
“It’s hard to think of something evolving more dramatically than the local media landscape,” said Christopher Halleron, hMAG Writer/Publisher. “We’ve managed to make the successful transition from periodical print publication to online daily/breaking news coverage in one of the most dynamic media markets in the nation. We’re excited to shore up our commitment to local coverage, while broadening our scope here in Hudson County.”
Founded in 2009, hMAG began as an ambitious glossy lifestyle magazine focused solely on Hoboken. Serving as the magazine’s initial Editor, Halleron returned to take over as Publisher in 2015—gradually shifting hMAG’s focus to include news and lifestyle coverage, while bringing the entire operation online.
“As much as we miss our print magazine, we recognized the opportunity to better serve our community as an online news source,” said Halleron. “hMAG has cultivated its local, organic readership through content-driven strategies, based on our intimate working knowledge of Hudson County. We see that same dedication and focus in Oasis Media, and we’re excited to work with the renowned professional journalists that they’re bringing to our market.”
Spearheading Oasis Media is Steve Lenox, a highly accomplished public relations executive who has been operating successful TAPinto franchises in Paterson and Bayonne—in addition to the new ventures in Jersey City and Hoboken.
“Through hMAG, Chris has proven time and time again that integrity and community engagement are values that matter to him when it comes to local news delivery,” Lenox said. “Oasis Media has been built on those same values, making this synergy one that we know will truly serve the media needs of these great communities.”
“I’ve known Steve Lenox personally and professionally for years, through his work with Irish Network USA,” says Halleron. “With hMAG looking for strategic partnerships, Steve and I got together and ultimately recognized the potential in teaming up on this project. We’re both very excited about working together on the shared goal of better serving the Hoboken and Jersey City communities.”
Meanwhile, veteran reporter Al Sullivan will be lending his award-winning talents and unrivaled experience to both TAPInto Hoboken and TAPInto Jersey City.
“I was lucky enough to be in the room with Al Sullivan when he was given Journalist of the Year honors by the New Jersey Press Association,” says Halleron, referring to his own time as a columnist for the Hudson Reporter. “Al’s a strong reporter who knows the Hudson County beat better than anyone, and I’m excited for the opportunity to be working with him once again.”
Both hMAG.com and hMAG‘s social media platforms (facebook/twitter/instagram) will remain, but will now feature content from TAPInto Hoboken and TAPInto Jersey City woven into hMAG‘s own unique style of local media coverage. Meanwhile, hMAG‘s Halleron will be providing original content for Oasis Media, as the organizations strive to become a comprehensive voice for accurate news and information in Hudson County.