by Amy Berenbak
photos by Jerusha Saldana
I gasp, jumping up and down every time I walk into Viola Vita in Hoboken, NJ. Not only do I love everything in this boutique, but Mario the owner is simply an amazing man. I have been bringing clients to Mario and shopping here myself ever since he opened—filling my wardrobe with classic, one-of-a-kind pieces from this luxurious boutique.
Mario opened Viola Vita on 1224 Washington St. in 2008, showcasing the finest leather handbags, shoes, jackets for women and men from Firenze, Italy. Mario’s eye for quality and fashion is truly unique. He has taught me so much about how to look fabulously sharp!
He lures you in from the moment you see his unbelievably creative windows, the minute you step inside his store you are instantly wrapped in the finest leather. I walk out feeling absolutely amazing!!!
Mario closes his boutique twice a year (January & July) to shop all the incredible pieces from Italy only to be sold here in Hoboken. The TODAY Show’s Natalie Morales, who lives in Hoboken, is a huge fan of Viola Vita—even wearing Mario’s pieces on TV.
Come check out Voila Vita and get pampered from head to toe in these beautiful pieces from Italy! You’ll enjoy every moment and continue feeling great every time you wear each piece!
Tell Mario that Amy sent you!!!