SEEING IS BELIEVING: Warby Parker to Open Hoboken Store

Warby Parker have been eyeballing Hoboken from across the Hudson for awhile, but the date for their opening at 538 Washington Street is finally in sight.

Madison in Whiskey Tortoise with Flash Mirrored Silver lenses

Starting this Saturday, November 17, the eyewear retailer will be looking to serve the Hoboken market seven days a week: Mon.–Sat. 11am–7pm; Sun. 12-6pm

A mural by by Glasgow-based artist and illustrator Emer Tumilty brightens the space on 6th & Washington (formerly It’s Greek To Me), with a full collection of eyeglasses and sunglasses on oak shelving.

To celebrate the opening, they’re releasing a pair of limited-edition, Hoboken-exclusive sunglasses: Madison in Whiskey Tortoise with Flash Mirrored Silver lenses… because nothing says Hoboken like “Whiskey.”

Warby Parker accepts certain UnitedHealthcare and Spectera vision plans. Stop in for details.

***