TOAST OF THE TOWN: Hoboken’s Antique Bakery Moving to Jersey City

Sunday is the last day you can get Hoboken-made Antique Bakery bread.

The world-renowned coal brick oven bakery will close after 35 years, relocating its operations to 279 Newark Avenue in neighboring Jersey City.

In its place, a restaurant and retail counter will occupy the space at 122 Willow Avenue. The oven, which has been in operation since 1938, will remain where it is. There’s talk of bringing baker Ivan Rodriguez back to 122 Willow at some stage, but details are unclear.

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Antique Bakery has served the community as a retail and wholesale bakery for decades. What makes Hoboken’s bread so much better than everyone else’s? “I wish I knew,” said Angie Pena of Antique Bakery, in a 2010 interview with hMAG. “I know it’s better than the bread I get in my town–when I come here I say ‘Wow, this is REAL bread!’”

For now, that bread will be baked somewhere else…