Hoboken has seen an amazing outpouring of creativity and reinvention by local businesses during the pandemic in an effort to support our community.
One great example is two local businesses who have teamed up to help raise money for the newly created Hoboken Relief Fund, while offering a great way to display Hoboken pride.
Solid Threads is offering a limited edition lineup of t-shirts featuring original artwork by 7 Hoboken artists to support the Hoboken Relief Fund. Created in collaboration with the “H-Parade” by Main Street Pops, and centered upon the iconic H logo design, this one of a kind series of eco friendly, USA made t-shirts combines stylish local flavor with a crucial charitable cause.
Solid Threads not only started on the streets of Hoboken, they are a case-in-point example of the devastating effects this pandemic has had on small business and main streets across America. Brian Carr, the owner, had just come full circle in the square mile, reopening a second location this past December in the town where it all began, seven years after Hurricane Sandy had forced him to relocate his long standing First Street operation to Vermont. Sadly, he’s had to close this second brick and mortar location just months after opening due to the impact of COVID-19. He’s fortunate to have a healthy online presence and excited to continue representing his Hoboken roots online at solidthreads.com/hoboken.
As a farewell offering to the community that launched his brand, Solid Threads partnered with Main Street Pops and local artists Andrew Drilon, Chesleigh Meade, Brittany Vogel, Ricardo Roig, Virginia Einstein, Ray Guzman, and Zac Scott Gross with the goal of raising substantial funds through these locally designed, community oriented, limited edition relief t-shirts.
Solid Threads owner Brian Carr explained, “When Main Street Pops reached out regarding this limited edition t-shirt initiative to support the Hoboken Relief Fund, I knew I was the man for the job and excited for the opportunity”. I knew I could bring the work of these local Hoboken artists alive on the t-shirt medium in an iconic way that the community could rally behind, and offer a gesture of gratitude and goodbye once again, from a brick and mortar standpoint at least, to this city that has given me so much. “
“We knew Brian was the perfect partner for this project, as he epitomizes the “Hoboken-Strong” spirit that makes our city so special”, added Main Street Pops Co-Founder, Tracy Gavant. “His generosity in wanting to give back to this community despite his own challenges is inspiring to us all.”
These iconic shirts are available for a limited time at solidthreads.com/hoboken and cost $30 with FREE shipping. Limited to 300 per design or 2100 total, $12 from every shirt sold is donated directly to the cause with the goal of raising 25K from this exclusive offering.
The “H-Parade” was first introduced by pop-up programming company Main Street Pops during the May 15th launch of their Wild & Scenic Virtual Film Festival fundraising series through a live auction of Hoboken Hs painted by local artists. The screening party and auction raised over $6,500 for F.L.A.G., Hoboken Food Pantry, and the Hoboken Shelter.
Main Street Pops will officially kick off the sale of this limited collection during their second screening party on Thursday, June 4th, featuring beautiful and inspiring film shorts that inspire environmental activism. Ticket proceeds and net sales of t-shirts will be donated directly to The Hoboken Relief Fund.
Tickets are only $10 for the June 4th screening party and a video-on-demand link valid for five days.