HELLO HARLOW: New Luxury Apartment Building to Serve as Home to Hoboken Trader Joe’s

(ABOVE: City of Hoboken photo)

The ribbon was cut yesterday at Harlow—a seven-story luxury apartment building at 1330 Willow Avenue that will soon house Hoboken’s Trader Joe’s.

Hudson County and Hoboken officials were on hand to celebrate the grand opening of Advance Realty’s new lifestyle-oriented community, featuring an expansive mix of studio-, one-, two-, and three-bedroom residences outfitted with high-end finishes, and complimented by a wide variety of amenities and services for residents—including a 24-hour concierge; an outdoor pool and landscaped deck; a state-of-the-art fitness center; children’s play room; common rooftop terrace with barbeques, fire pits and lounge areas; a resident lounge with WiFi, flat screen TVs, pool table and seating areas; multiple business centers; a package room for deliveries; bike storage and an on-site parking garage.

“As demand continues to surge for luxury residential in Hoboken and the surrounding area, Harlow is among the most desirable apartment buildings in the ‘Mile Square City’,” said Jacqueline Urgo, president of The Marketing Directors, which serves as the exclusive marketing and residential leasing agent for the property. “With ground-floor retail that caters to today’s city dweller, a complete array of high-end amenities, and premier location at the gateway of Hoboken with convenient access to key transportation hubs, Harlow is a unique rental opportunity.”

“Harlow offers residents a one-of-a-kind living experience,” Peter J. Cocoziello, president and CEO of Advance Realty said. “The building is generating unparalleled leasing interest due, in large part, to its location in Hoboken’s dynamic 24/7 environment – one that’s widely considered to be the most sought-after ‘live-work-play’ destination in New Jersey. Furthermore, the building’s immediate access to New York City is extremely appealing.”

“The northwest corner of Hoboken has become a thriving neighborhood, and Harlow is now a huge part of the community here,” said Jennifer Giattino, Hoboken City Council President. “We’re thrilled to see years of work by Advance Realty and by the City, County and State come to fruition with the opening of this building.”