A WEST ELM GROWS IN HOBOKEN: Home Furnishing Store Opens Uptown

West Elm, the highly anticipated home furnishing retailer, has opened its doors at 1420 Willow Ave in Hoboken.

A branch of Williams–Sonoma, Inc, West Elm was created in 2002 and remains focused on the intersection of modern design, affordability and community.

Over 90% of their products are designed in-house, while their design team has steadily increased the selection of organic, handcrafted, sustainably sourced and Fair Trade Certified™ products.

A selection of locally made products by 11 New Jersey-based makers and artisans will be a part of West Elm Hoboken’s  LOCAL assortment including:

• Charley and Hudson: Hoboken-themed t-shirts and totes made in Hoboken
• Coco & Blu: Nursery art prints featuring playful animals and sayings made in Hoboken
• Dirtsa Studio: New Jersey inspired throw pillows and chalkboard art made in Somerset
• Ice Cream Social Shoppe: New Jersey map illustrations printed onto tea towels and throw pillows from Madison
• Jersey’s Freshest: Unique, cut-out greeting cards handmade in New Brunswick
• Made with Clay by Laura: Handmade clay ceramic bowls and creative serveware from Summit
• Mindful Soap Co.: All-natural handcrafted soap bars from Clifton
• Nightingale Projects: Hand-illustrated designs screen printed onto greeting cards from High Bridge
• Scott Staats Glass: Colorful glass hand-blown and crafted into wine stoppers from Lawrenceville
• Victoria Miritello Photography: Black and white photographs of New Jersey scenery and landmarks from an artist in Jersey City
• Yardsale Press: Graphic, cartoon-inspired coasters, totes and prints made in Westfield

**West Elm Holiday 2017 Assortment:

For a preview of West Elm’s Holiday 2017 collection, please follow this link: Holiday 2017 Look Book.